At 777app, the privacy and security of your personal data is treated as a core obligation — not an afterthought. This Privacy Policy explains exactly what information we collect from Pakistani players, why we collect it, how it is used, who it may be shared with, and the rights you hold over your own data under our internationally licensed operating framework.
Effective Date: 1 January 2026 | Version 2.0Six principles that shape how 777app handles every piece of data you share with us.
All personal and financial data stored on 777app servers is encrypted using AES-256. All data transmitted between your device and our platform uses TLS 1.3, the current industry standard for secure connections.
777app does not sell, rent, or trade your personal information to third-party marketing companies. Your data is used solely to operate your account, process transactions, and meet our regulatory obligations.
Data collected for KYC verification is not used for marketing. Data used for payment processing is not used for profiling. Each category of data is used only for the specific purpose for which it was collected.
We do not hold your data indefinitely. Account data is retained for the duration of your active account plus five years to meet anti-money laundering obligations. Data is securely deleted beyond applicable retention periods.
777app only collects the data that is strictly necessary. We do not collect data on your contacts, location beyond country-level, or browsing history outside of the 777app platform itself.
You have the right to access, correct, delete, and port your personal data. Requests are handled by our support team within 30 days. Contact us at any time via live chat or at [email protected].
777app is an online gaming platform operating at 777app.ws under an international gaming license. We offer cricket betting, live casino games, slots, and instant games to players in Pakistan and other eligible jurisdictions. All accounts are maintained in Pakistani Rupees (PKR) and transactions are processed through locally familiar payment channels including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank.
For the purposes of this Privacy Policy, "777app", "we", "us", and "our" refer to the operator of the 777app.ws platform. "You" and "your" refer to any individual who visits, registers on, or otherwise interacts with the 777app platform.
Data Controller: 777app acts as the data controller in respect of personal data collected through the 777app.ws platform. Questions about data processing may be directed to our Data Protection contact at [email protected].
The following table sets out the categories of personal data that 777app collects, along with typical examples within each category:
| Category | Examples | Required? |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Mandatory (KYC) |
| Contact Data | Email address, mobile number, city (e.g. Karachi, Lahore, Islamabad) | Mandatory |
| Account Data | Username, password hash, account tier, preferences | Mandatory |
| Financial Data | JazzCash/EasyPaisa account identifiers, HBL/UBL/Meezan Bank account details, deposit and withdrawal history | Mandatory |
| Transaction Data | Bet history, game session logs, bonus usage, PKR balance movements | Automatic |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Automatic |
| KYC Documents | Government-issued photo ID scans, proof of address, payment method proof | Mandatory (withdrawal) |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | When you contact us |
| Responsible Gaming Data | Self-exclusion elections, deposit limit settings, session time limit preferences | If you set limits |
We do not collect sensitive categories of personal data such as racial or ethnic origin, religious beliefs, or health information, except where you voluntarily disclose such information in the context of a responsible gaming or self-exclusion request.
777app collects personal data through the following channels:
When you register an account, complete KYC verification, make a deposit or withdrawal request, contact our support team, or respond to a promotional survey, you directly provide us with personal data. This is the primary source of identity and contact data.
When you access the 777app platform — whether via browser or the 777app mobile application — our servers automatically log technical data including your IP address, device fingerprint, browser type and version, pages visited within the platform, and session duration. This collection occurs via server logs and, where applicable, first-party cookies as described in Section 7.
When you transact via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, the relevant payment processor confirms transaction status to 777app. The data received from payment processors is limited to what is necessary to credit your account and maintain an accurate transaction record.
For KYC verification, 777app may share documents you submit with a licensed identity verification service provider. The provider confirms the authenticity of the documents and returns a verification result to 777app. The raw document data is not retained by the provider beyond the verification process.
777app uses personal data for the following specific purposes. Each purpose is linked to a lawful basis described in Section 5:
Each data processing activity carried out by 777app rests on one of the following lawful bases:
| Processing Purpose | Lawful Basis |
|---|---|
| Account registration and management | Performance of contract |
| KYC / age verification | Legal obligation; performance of contract |
| Payment processing | Performance of contract |
| Gaming service delivery | Performance of contract |
| Fraud prevention and AML | Legal obligation; legitimate interests |
| Responsible gaming monitoring | Legal obligation; legitimate interests |
| Regulatory reporting | Legal obligation |
| Platform analytics (anonymised) | Legitimate interests |
| Promotional communications | Consent (withdrawable at any time) |
777app does not sell your personal data. We share data with third parties only in the following limited circumstances:
Transaction data is shared with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank as necessary to process deposits and withdrawals. Each payment processor operates under its own privacy and data security obligations.
KYC documents may be shared with a licensed identity verification partner solely for the purpose of confirming document authenticity. The partner is contractually prohibited from using the data for any other purpose.
Third-party game studios and live casino operators whose games are available on 777app receive session data (e.g., stake amounts, round outcomes) in real time to facilitate gameplay. Player identity data beyond an anonymised player token is not passed to game providers.
777app will disclose personal data to regulators, law enforcement agencies, or courts where required to do so by the laws applicable under our international gaming license, or where disclosure is necessary to prevent or investigate criminal activity.
In the event of a merger, acquisition, or sale of all or part of 777app's business, player data may be transferred to the successor entity. Affected players will be notified in advance and given the opportunity to close their accounts before the transfer is completed.
No Cross-Border Transfer Without Safeguards: If personal data is transferred to a service provider located outside Pakistan, 777app ensures that appropriate contractual safeguards are in place, consistent with the data protection standards applicable under our gaming license.
777app uses first-party cookies and similar technologies to operate the platform correctly and improve your experience. We do not use third-party advertising cookies or cross-site tracking technologies.
These cookies are strictly necessary for the platform to function. They maintain your login session, remember your language preference, and ensure the security of your account. These cookies cannot be disabled without breaking core platform functionality.
These cookies collect anonymised information about how players use the platform — for example, which game categories are most frequently visited and how long sessions typically last. This data is used solely for internal platform improvement and is never shared with third parties in identifiable form.
These cookies remember your platform preferences, such as your last-selected game category or your notification settings. Disabling these cookies will not prevent access to the platform but may result in a less personalised experience.
You can manage cookie preferences through your browser settings. Note that blocking essential cookies will impair your ability to log in and use the platform. A cookie preference centre is available within the 777app account dashboard.
777app retains personal data for as long as is necessary to fulfil the purposes for which it was collected, and in compliance with applicable legal and regulatory retention obligations:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be linked to an identifiable individual.
777app implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, or destruction. The key measures in place include:
Your Role in Security: Platform-side security measures are only one part of the picture. You are responsible for keeping your login credentials confidential and enabling 2FA on your account. If you suspect your account has been compromised, contact our support team immediately via live chat or at [email protected].
As a player on the 777app platform, you hold the following rights in respect of your personal data. To exercise any of these rights, contact us via live chat or at [email protected]. We will respond within 30 days of receiving a valid request.
Request a copy of all personal data 777app holds about you, along with information about how it is being used.
Request correction of inaccurate or incomplete personal data held in your account record.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that 777app limits its processing of your data while a rectification or objection request is being assessed.
Receive a structured, machine-readable export of personal data you have provided to 777app, where technically feasible.
Object to processing based on legitimate interests, including profiling for platform analytics. You may also withdraw consent for promotional communications at any time.
Note on Erasure and Legal Obligations: The right to erasure is not absolute. Where 777app is required by law to retain certain data — for example, KYC records under anti-money laundering regulations — erasure requests in respect of that data cannot be fulfilled until the mandatory retention period has elapsed.
The 777app platform is strictly intended for adults aged 21 years and over. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that an account has been registered by a person under 21, that account will be immediately suspended, all pending activity will be voided, and any deposited funds will be returned to the originating payment method following identity verification of the account holder.
Age verification is a mandatory step in the 777app registration and withdrawal process. If you have reason to believe that a minor has accessed the platform or provided personal data to 777app, please contact us immediately at [email protected].
The 777app platform may display links to game providers, payment processors, or other services that operate under their own privacy policies. 777app is not responsible for the privacy practices of third-party services. When you interact with a third-party payment processor such as JazzCash or EasyPaisa, you are subject to that provider's own terms and privacy policy in addition to this Policy.
777app does not embed third-party social media tracking pixels, advertising networks, or cross-site analytics tools on the platform. The only third-party data processing that occurs is directly connected to the delivery of 777app's licensed gaming services as described in Section 6.
777app reserves the right to amend this Privacy Policy at any time. Where changes are material — meaning they significantly affect how we collect, use, or share your personal data — we will notify active players via a notice displayed upon login and, where possible, by email to the address registered on your account. The notification will be issued at least 7 days before the amended Policy takes effect.
Continued use of the 777app platform following the effective date of an amended Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, you may close your account before the effective date, at which point any withdrawable balance will be returned to your registered payment method.
The version number and effective date at the top of this Policy will be updated each time a revision is published. We recommend reviewing this Policy periodically to stay informed of how 777app protects your data.
If you have any questions about this Privacy Policy, wish to exercise a data right, or have a concern about how 777app has handled your personal data, please contact us through any of the following channels:
We aim to respond to all data-related requests within 30 calendar days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.
Effective Date: This Privacy Policy is effective from 1 January 2026 (Version 2.0). Players who registered prior to this date were notified of the update via an in-platform notice. Continued use of 777app after 1 January 2026 constitutes acceptance of this version of the Privacy Policy.
Your data is encrypted, your identity is secure, and your rights are real. Join 777app — Pakistan's internationally licensed gaming destination for cricket betting, live casino, and slots, all in PKR.
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